Please Unmute Your Mutt – The New York Times


He predicted that the use of technology in veterinary practices would continue to grow, as young veterinarians enter the profession and the range of technology expands.

Yet technology has barely affected some aspect of the pet care industry.

Eight years ago, Deanna Greenwood quit a job in the fashion industry to spend more time at home with her ailing husband. When a favor for an Upper West Side neighbor – walking a boxer named Sugar Rae – turned into a job offer, Ms Greenwood recalled, “I thought, ‘that’s a interesting idea ‘.

After the death of her husband, Jay Martin, in 2015, Ms. Greenwood grew the business, primarily through word of mouth. Before the pandemic, she had about 10 regular customers, which she typically billed from $ 20 to $ 35 an hour, for walks five days a week.

The pandemic almost put an end to that. “Most of my clients have second homes and they have fled the city,” she said. “In an instant, about 80% of my business was gone. “

She survived by doing other types of errands for her customers.

Some of those customers have returned and new ones have appeared with the increase in the puppy population. But as dogs and their owners have changed, Ms. Greenwood has seen little change in the way she does business. “The technology is almost unrelated to what I do,” she said.

This is not the case for Mr. Bennett, the dog trainer.

While he hopes to return to New York, at least periodically, he sees the future as a combination of Zoom and in-person sessions.

For his training techniques designed to socialize puppies and adjust canine behavior, there is still no substitute for muzzle face. “We have to be there to implement these methods,” he said.

That’s why he can’t get Brooklyn’s Finest Dog Training out of Brooklyn entirely.


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